product management interview case study examples

The Project Management Experts PM Solutions is a project management services firm helping organizations apply project management and PMO practices to improve business performance. Thanks dropping in a line :). Thank you :). A Prioritization Exercise for the PM Interview Hiring is a Problem . McKinsey Case Interview Training Programme, BCG & Bain Case Interview Training Programme, Associate Consultant mock interview video, Enterprise Resource Management practice case, Presentation overview with sample questions, Market sizing case example video walkthrough, Transit oriented development case webinar part 1, Transit oriented development case webinar part 2, 3D printed hip implants case webinar part 1, 3D printed hip implants case webinar part 2, McKinsey live case interview extract (by IGotAnOffer) - See below, BCG live case interview extract (by IGotAnOffer) - See below, Bain live case interview extract (by IGotAnOffer) - See above, t: Describe your proposed scheme. What is it? Would you agree with the assumption?, Scope: Evaluating the best way to enter a new market (i.e., new product or geography), 1. What is a Case Study Interview and How to Ace One . Prioritise solution using 2x2 matrix (Impact vs Effort), Later: features for MVP, metrics, risks, summarize. Also, don't forget to include the off-product work of finding that person's contact . Find what works for you. It's a long read, but in the end it will be all worth it. I would then use this analysis to build a GTM strategy and give product, pricing and distribution channel recommendations., Summary: I started by evaluating the strengths of Disney and its competition (Netflix), followed by the identification of Binge Watchers as a target segment. McKinsey Case Interview Examples and Practice. Expected Response: Monetization Mechanism Description, Metrics, and Commentary: A maximum of 2 pages of text or10 slides in addition to a single calculation sheet for the revenue-estimation model. How would you take it to market? Thanks for sharing this. You may provide specific reasons and rationale to back up your answer. Most case studies ask you to solve a problem, So is it different from the PRD? Client Story: Artificial Intelligence Helps to Completely Restructure Business Processes in Just, There Is No Straight Path to Becoming a Product ManagerPart 3, How to Break into Product Management with No Product Management Experience, Product management musings #3: Lean minimum viable product (MVP), Best practices for decision-making in hardware development, Five books to level up your product skills, How to get the most from your Feature voting tool, https://medium.com/@sushantkr17/4-practice-case-studies-for-your-product-management-interview-f30e5adadbfe, Detailed Documentation Improving the Instaface Messenger (2 Pages), Wireframes Showing the flow diagrams 7 Screens, Detailed Blog Post Kind of PR article announcing the release of the product features (300 words), New Revenue Streams Planning the revenue streams (9 Slides). ClassPass - Finding Product Market Fit Read this case study to understand the need to spend your time and resources figuring out what your customer want, and how you can affect a behavioural change to ultimately solve the problem you set out on. Describe features of an application using user stories. How can Amazon convince users to write more product reviews? Build a deep understanding of the customer. Best of luck in your journey! Example: " I would make a survey that would include both qualitative and quantitative questions so that we can review the data the customer provides. We value your privacy. Early Stage Read Case Study Thank you for sharing this, it is extremely helpful! User identification: Mention all users, co-users, stakeholders. Related: Job Specification vs. Job Description Explained. 5) Bain: Market Study - Market Growth - Case Study Sample (with Diagrams) CASE NAME: Candy Company CASE TYPE: Market Study FIRM STYLE: Bain CANDIDATE PERFORMANCE: 4/4 Product Manager SUPERHEER Technology (Shenzhen) Co., Ltd. . How would you go about it? What is the lifetime value of a Kindle user? Need identification with user journey: Deriving needs from user journey is easy in certain question types (e.x. 12. You dont need high level mocks, it can be paper & pen too. The Product Manager case study interview is a way for companies to evaluate your problem-solving skills. Clear communication. Make sure you provide all calculations underlying your assumptions in as much detail as is available to you. Err on the side of taking more pauses rather than blabbering. An essential part of last two rounds is the case interview - where candidates are required to solve simulated business problems in about 20-30 minutes. I didnt find a good enough template when people asked me for one. Brainstorm 10x solution: Mention a few 10x solutions (like, VR or drones) to highlight your creative thinking. Problem: Intel is the world's largest manufacturer of computer chips. They want to see how you identify product users, measure product performance, navigate technical aspects, and so on. Netflix wants to introduce a recommendation from friends section. A Product Manager's portfolio is an important document for any potential employers. Product Management 170 Omnichannel is Multichannel 2.0 Advertisement Multichannel and omnichannel marketing are not the same. Sample interview template: 1-on-1 Product case study. Lewis Lin. After analyzing the needs for this customer segment, I came up with the GTM strategy - which included, focus on popular series and social features, lower than competition pricing, bundling with a loyalty program, and OEM partnerships - to increase market share in streaming market.. 3. Review questions an interviewer may ask. For a detailed guide on interviewer-led cases, check out our article on McKinsey Case Interview. To view or add a comment, sign in. If so, how would you measure this? The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Case Studies in Product Management. Demand = 100 cartons/month. Example: "I would create a survey with qualitative and quantitative questions so we can analyze data and custom information provided by customer feedback. Pick a pro or con side of the argument, and explain your position. This is the most relevant guide I have stepped on. Leave some explanation, since you will have to present the case at some point. I just used this as a fictional example. If you have not checked that post, then here is a link https://medium.com/@sushantkr17/4-practice-case-studies-for-your-product-management-interview-f30e5adadbfe. Example of a Written PM Case Study. 3y. Banking 126 Funnel Analysis Examples and Case Studies in 5 Industries Amplitude SEPTEMBER 21, 2020 2. What is here? if you design ed-tech product for kids, the user will be kids, co-users can be parents or teachers, and stakeholders will be school admin. Download your copy of the ultimate omnichannel guide today! User identification: Mention all users, co-users, stakeholders. 1. E.x. Example: How would you improve the shopping experience of a supermarket?, 1. This is a completely made up document, I have never interviewed with Stirpe. In your monthly catch-up meeting with other product managers, you found that engagement levels of WhatsApp are about 4x of InstaFace messenger. This may include questions with a rating scale and open-ended questions. Couple of points to remember Love podcasts or audiobooks? 4. If you have used an amazing one, I would love to add to this list. 285 Wilmington-West Chester Pike Chadds Ford, PA 19317 USA . I got some good feedback on my last blog around practice case studies for the product manager interview round. This is the initial phone or video call with the PM Lead, PM, or PMM before the candidate reaches round 2. Glad you found it useful. Walk me through Amazons marketing plan for the new Xbox. 4. Prioritization is one of the key skills of a product manager. Grab Taxi, a ride-sharing platform similar to Uber, wants to enter the US market. Remember that part of this exercise is about communication, so try to elaborate on your . I found this article in just the right time. Alternate approach: check CIRCLES Method from 'Decode & Conquer'. Jeff Bezos walks into your office and says you can have a million dollars to launch your best entrepreneurial idea. You can demonstrate these competencies with a variety of answers. October 19th, 2013 by lewis. Product Design Questions Expectations: Wireframes & Prototypes Understand what the role requires from you, If it is a technical position add system design, if it is skewed to growth add GTM. ZS Associates Case Interview Examples ZS Associates is a management consulting firm that provides sales and marketing solutions primarily to the pharmaceutical and healthcare industries. The example case study question & answer linked here, Always looking for learning opportunities in product and life. Many organizations are striving for omnichannel, but it can be a daunting journeyunless you have a map. In the business messaging platform example, I'd want to see a candidate walk through each step an active user takes when sending an invitation to someone in their network. Q: "Go through the product X [most of the time it's startup's product or a particular feature or user journey] and suggest 3 improvements. A redditor shared a written PM case study question, and I thought it was an excellent example to share with all of you. Facebook wants to create a dedicated platform for live streaming. Should Amazon decrease payouts to Amazon Associates? 2. PART 2: New Revenue StreamYou have been tasked with creating an additional new revenue stream for InstaFace Messenger propose one additional monetization mechanism.1. So in this article, we have listed all the best free case examples available, in one place. The "Parade of Facts" - Help a leading food company develop a fresh prepared meal business. What goal would you set and how would you measure success? Im sharing one of the solutions which I did for company X (cant share the name for obvious reasons) a couple of years back. In this case, the issue would be determining which product to use for hand drying. Would your monetization feature have any (even minor) negative impact? Hiring managers use a market estimation question to assess a candidate's ability to predict the market by asking smart enquiries. Generally, case studies will have multiple parts to gauge your overall product understanding. I will cover Market Entry, Metrics and Market Trend casing categories in part two of the blog series mentioned below. 1. Who I am & my role I always start my interviews by giving a quick overview of who I am, what team I'm on, and my role to give the candidate a sense for who they are talking to. It was completely my thoughts when I just started interviewing for my first ever PM role. Thanks for sharing. Additionally, attach a blog post introducing (and pitching) the feature to the sites users. Technical rounds are more common for full time recruiting than for internships. One of the best ways to prepare forcase interviewsat firms like McKinsey, BCG, or Bain, is by studying case interview examples. Take notes of your strengths & weaknesses from these mock interviews. E.x. Plan the most efficient sequence of development. 4. In order to fully comprehend the need in the Product Manager case study, you must first ask a series of questions Determine the Need Set a Goal Making a Decision Damian Wolfgram Senior Product Designer at Coffee Meets Bagel (2019-present) Updated 5 y Related 7. That is, citizens in the Czech Republic cannot purchase from Amazon. Most case studies ask you to solve a problem, So is it different from the PRD? instead of asking which of these customer segments do you want me to target?, say that while each of the mentioned A, B, and C segments are possible, I feel that given the large TAM and high unmet need we can target A. 7. A good source for product management case studies is: Assess the Situation. Dont force fit a user journey if its not intuitive (e.x. Don't Spend More Time Than You Need To PM interviews broadly test on 10 types of case questions: * I have shared examples and insights on these select topics in this blog series. User Identification: Explore different ways of segregating user segments. Let's continue to the list. Please do share your thoughts in the comments. e. Supply Chain Case Study Interview - A Sample Question. Therefore, it's important to give a solid rationale for prioritizing. A case study, also known as a case interview, is a sample work assignment that's designed to gauge your approach to product management and the processes you follow. The rest of the topics are covered fairly well in Cracking the PM Interview and Decode & Conquer'. The US government recently submitted a bill to tax all online sales. Please post them in the comments section below so we can add them to our list. All you need to do is practice off-stage before you make a cameo on-stage. Prioritize your features and suggest how would you go about the launch?" Do explore more questions around Product Management case studies - 4 Practice Case-Studies for your Product Management interview I would then identify customer segments, prioritize a target segment, and analyze its unmet needs. 2. We know this because we give half of their money back to people who don't. admin April 25, 2020. Don't leave your product management career to chance. Context: Not all PM roles need or test for technical acumen of candidates. There are a lot of freesample cases out there, but it's really hard to know where to start. PractitionersEuropean Social Fund Objective 3 Case Study ResearchThe Product Manager InterviewCase Interview SecretsIncreasing Student Learning Through Multimedia ProjectsThe Product Manager Interview, 4th EdCracking the Project . To make the work effective, the Product Owner is responsible for maintaining it. [+Successful Examples] if you design ed-tech product for kids, the . The "Great Unknown" - Help a leading manufacture of prefabricated kitchen furnishings turn around its recent loss of market share. Use desktop computer for best reading experience. Create a prioritized product backlog and do the scoping. Feature 1- Video Related to Product will be visible on the Product description page. Please dont go into the granularity of the proposed features or wireframes or revenue streams. Revenue Estimation 12 Months revenue projection in an excel sheet. This two-part blog series shares hard-earned lessons and tips that I learned over 100+ mock cases and interviewing experience with tech firms like Google, Amazon, Apple, Cisco, etc. For example, . So, they must create stories and tasks for the Team, updating them when it's necessary. 6. Tips: 1. 5. I've included 12 case interview questions relating to strategic, business, and product design issues here. Consulting clubs case interview examples. Amazon cannot get enough Nintendo consoles. This can help you showcase your understanding of metrics and how data can help you produce better products. This is a problem-solving question that hiring managers may ask during a case interview to assess if the applicant can utilise hypothesis-driven analysis to solve an issue. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. Youve been on-boarded as a product consultant for InstaFace Messenger. Make sure to include details of the new product features that would have to be built, the marketing strategy you would follow, and the partnerships you would look at if any of these are relevant to your proposal. No because it only asks you What & Why not really the How. This means that you could be given a case question based on product design, monetization, market research, user segmentation, trends, data, technical development, go-to-market, prioritizationpretty much anything product managers are into! The hiring manager will give you a situation (sometimes hypothetical, sometimes a real issue the company is facing) and allow you to make recommendations or propose potential solutions. PART 1: New FeaturesList out improvements in existing features or suggest new features that can be added. Great practice case for the non-profit sector. Clarify goal: typically increasing market share, revenue, etc, Example: Disney is launching its streaming service. Invest energy in tech preparation only if you are interviewing with companies that are known for taking tech interview rounds. Hence, these case studies can range anywhere from 300-500 words. Solve quantitative problems Facebook case study interviews may have some quantitative aspect to them. I have particularly focused on sharing tips and frameworks that I wish I knew before and found particularly missing in standard PM prep books, like Cracking the PM Interview and Decode & Conquer. How to Solve a Product Manager Case Study in 4 Simple Steps. The following criteria will be used to judge your submission: Structure of the document Articulation, language, written communication skills Strategic thought process Usability of the proposed features Depth and precision of research Rationale used to support arguments Feasibility, practicality, and effectiveness of the recommendations Additionally, we will take a deep dive into this case during the interview rounds. How would you design this? Thanks Rakesh. 7. A lot of users have also asked me to share the solution of those as well. Came across this during a quick Google search and found this doc extremely helpful as well as insightful. Berkeley case book (2006) Columbia case book (2006) Darden case book (2012) Darden case book (2018) Duke case book (2010) Duke case book (2014) improve airport, shop or museum experience). In terms of actually getting the chance to practice product management case study interview questions, I actually just saw a tool on Product Hunt today called Pramp that matches you with another PM to do live mock PM case study interviews. Sign up for Exponent's free PM interview course today: https://bit.ly/3J1IrcmWatch our mock product man. Special thanks to Harish Srigiriraju (Kellogg'19, PM@Verizon) for contributing content, and Pranjali Singh (JV, Kellogg'21) for helping in edits. Pause should last no more than 60 seconds. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. Clearing the Product Management Case study round Sample Solution I got some good feedback on my last blog around practice case studies for the product manager interview round. Examples: You are the PM of Instagram stories. Yes because it is in some sense 3/4th a PRD, It just is not as elaborate! Very well written and extremely helpful. An outstanding product manager portfolio outlines the skills, achievements, and experience of a product manager in order to showcase why he or she should be considered as a perfect candidate for a specific position. Logical and actionable thinking process. The example case study question & answer linked here. No because it only asks you What & Why not really the How. Students develop problem solving skills by critically analyzing the various scenarios. There is no Amazon.cz. How would that help Google+? Make a copy of this document to conduct your interview, take notes, and grade the candidate. I will attempt to share some of the best external prep resources and casing tips, with examples. Apparently, they also handle scheduling and provide the case study question with . Toll-free (US): 800.983.0388 International: +1.484.450.0100 pmexperts@pmsolutions.com. If youre preparing for a product management interview, youll encounter case interview questions. This is highly inefficient and reduces potential product profitability. How can you improve ride-sharing experience in Uber Pool? The whole process typically takes two to three weeks. Thank you! To be successful during a case study interview, be mindful of potential questions an interviewer may ask. JUDGING CRITERIA:This submission will be used to shortlist you for subsequent rounds. Download all these https://gumroad.com/l/pm-case-solution. 3. Intuition. It helps recruiters understand your product, problem-solving, and communication skills. Online peer community for mock case practice: Books: "Decode & Conquer", "Cracking PM Interview", ". 2. Be as detail oriented as possible, however dont add random references, since noone is reading that much content. Please dont go to the granularity of the proposed features or wireframes or revenue streams. The survey can include both rating scale questions and open-ended questions. We hosted Simar Pal Singh, Product Manager Payments at Booking.com, Ex-PM at Paytm for a webinar session on "Approaching Case Study Questions in Product Management Interview" About the. Yes & No. The Case Study round is one of the qualifier rounds for any product manager interviews. If you would like to fast track your case interview preparation and maximise your chances of getting an offer at McKinsey, BCG, or Bain, come and train with us. Once again, Im highlighting the fact the please follow the structural aspect of the documents shared below. It's really more about the answers than the specific questions. Feature 2- User can record and upload review Videos of a particular Product. If you liked this article, let us know by clicking Like. The following a few examples of market sizing case interview questions. Build and present a 3-year revenue estimation model for the feature. Presenting how your company provided a solution for the same. Supply chain management includes: Product development, Sourcing parts and materials, Production, . On day 1 of launch you will not look at 100s of metrics, so really look for primary & secondary( if need be) things you will watch out for & add them. As a PM, what NSM would you choose for a food delivery app and why? Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template. What do you think? Please send it to me :). A lot of users have also asked me to share the solution of those as well. Google wants to develop a job listing platform. The process. I just used this as a fictional example. Basically no two assignments should look the same, adjust according to the job & the nature of the company. Thanks Sarthak. Accenture Case Interview Examples. Feature 3- Adding a "challenges" page where users can see the various video challenges and can upload their videos (If possible) Add Mock-ups Use tools like Balsamiq for making wireframes. Confidence. Product Management practices are rich in capabilities as well as specific standard methods and models for analyzing, researching, and creating products.

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